Samsung received severe pushback for their offensive new ad, where a Muslim mother expresses support for her son’s decision to be a drag queen.
The ad was meant to promote Samsung’s new wearable products, like noise-cancelling earbuds and a smart watch with a heart rate monitor.
It filmed several participants’ reactions as they listened to heartfelt recorded messages from their loved ones. One of the pairs of participants featured a Muslim woman wearing a headscarf as she heard a message from her son, who was a drag performer.
Alhamdulillah that the Muslim community remains one of the only (if not the only) community retaining sanity, backbone, and moral character to stand up to peddlers of degeneracy and stare them down.
For those who don’t know, a drag queen is a man who wears ostentatious women’s clothing and makeup and adopts exaggerated feminine mannerisms.
حَدَّثَنَا مَحْمُودُ بْنُ غَيْلاَنَ، حَدَّثَنَا أَبُو دَاوُدَ الطَّيَالِسِيُّ، حَدَّثَنَا شُعْبَةُ، وَهَمَّامٌ، عَنْ قَتَادَةَ، عَنْ عِكْرِمَةَ، عَنِ ابْنِ عَبَّاسٍ، قَالَ لَعَنَ رَسُولُ اللَّهِ صلى الله عليه وسلم الْمُتَشَبِّهَاتِ بِالرِّجَالِ مِنَ النِّسَاءِ وَالْمُتَشَبِّهِينَ بِالنِّسَاءِ مِنَ الرِّجَالِ . قَالَ أَبُو عِيسَى هَذَا حَدِيثٌ حَسَنٌ صَحِيحٌ .
“The Messenger of Allah (ﷺ) cursed the women who imitate men and the men who imitate women.”
Jami` at-Tirmidhi 2784
This, however, raises the question: Did the Samsung ad executives really not know that Muslims are anti-LGBT? Are we supposed to believe that Samsung advertisement departments are entirely filled with ignoramuses?
Or is there something else going on here other than selling smartwatches?
The most important thing to understand here is that a traditional, religious person is a far cry from the perfect consumer. He saves money, has much more important priorities in life other than the incessant consumption of products. He aims to build generational wealth and do charity whenever he can.
This is contrasted with the degenerate modern man, who doesn’t have a functional family he cares about, has no real friendships, has long closed his heart to anything higher than material. He feels not the love of a wife, a son, a daughter, and most importantly he does not feel the love of his Creator, and attempts to fill the void with endless hedonism and consumption. He has no view of the past or the future: There is only now. There is only material. There is only dopamine.
The degenerate is the perfect consumer.
Then we add to this the status of an international corporation: It has long achieved market penetration and product recognition in the vast majority of the world, its shareholders control too much money and assets to care about immediate financial returns. Both have the luxury to be able to plan for the long term.
Putting two and two together we can recognise these bizarre ads for what they are: They are part of an aggregate push to create ideal consumers and compliant citizens.
Similar displays can also be observed in government policy and social organisations. Some do it with intent, some are too ignorant and are swayed by the zeitgeist.
But one thing is clear: It was never about the smartwatches.