Nietzsche may have been an atheist but at least he was honest about the consequences of his choices. In his book, “God Is Dead,” he explained how belief in God is necessary for society in order to prevent it from collapsing. This is despite himself being a disbeliever in God.
Without the ethics and definitions of reality and purpose provided by God, there can’t be any true sense of direction. Up is down and down is up. A man is a woman and a woman is a man. Everything is just material. We come from dust and return to dust in this universe of complete randomness.
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This Nihilistic view of life led to Nietzsche becoming severely depressed and mentally ill towards the end of his life. Life lacked any meaning and purpose without God. In an attempt to escape from this suicidal and nihilistic mindset, he advocated for people to discover their own purpose.
However the artificial can never even come close to the real thing, let alone outdo it.
As society becomes increasingly secular and devoid of purpose, people are becoming more and more confused and depressed. We have “motivational speakers” and “mental health gurus” claiming we can find or make our own purpose, and that we can perhaps even have multiple simultaneous purposes.
This is no different than little children playing pretend.
At most, it can only ever bring about a temporary high and never anything sustainable. Nietzsche’s fate awaits many other inventors of their own purpose, their own god.